With the launch of iOS 11, the App Store for iOS came with significant design and organization changes. Focused more on applications and games suggested by Apple, forces the user to use the "search" function more and more to find the games or applications that interest him.
Apparently Apple wants monetize more App Store and to introduce the advertisements in the search results soon. This new permit strategy developers to promote its applications for a fee.
These applications and games "promoted" will appear at the top of the results and will be on a light blue background to be easily identified by users.
It is not a new practice. Apple uses commercials in the App Store since iOS 10, but they were only available for the United States.
Starting this days, advertisements will be present for Switzerland, Canada and Mexico.
