Apple Car had to be a futuristic electric car, except that, in a surprising move, Apple's technological giant has officially announced this project. According to some reports of Bloomberg, the decision was communicated internally by Jeff Williams, Apple Coo, and Kevin Lynch, vice president who coordinated the project since 2021.
According to the report, the highest executive of Apple have made this decision in recent weeks. The project had reached a "turning point" within the company, and Tim Cook was under the pressure of shareholders to make a decision.
Also known as "Project Titan", over 2,000 employees work in the Apple Car project. Following this decision to close the project, some employees will be transferred to Apple's artificial intelligence team, led by John Giannandrea. However, not everyone involved in the Apple Car project will benefit from this option. According to Bloomberg, some employees could request positions in other Apple teams, but there will be dismissals. The exact number of the redundancies has not yet been clarified.
How should Apple Car's electric car show?
Apple has worked on the prototype of an electric car, Apple Car, since 2014. The project has had very good moments, but also less favorable moments over the years. Recently, it has been speculated that Apple aimed at launching an electric car in 2028, with an estimated price at $ 100,000. Initially, the company's goal was to deliver a fully autonomous car, without steering wheel or pedals, but these ambitions have been resized in recent years.
As for the project management, it was coordinated by Doug Field. Tesla initially hired Field from Apple In 2013 to help the production of model 3. Later, FIZ returned to Apple in 2018 to lead the Apple Car project, but in September 2021 he left for Ford.
