Netflix has made a radical decision, starting to close the subscriptions that use the payment method through the Apple Store. This change by which Netflix closes the subscriptions paid through the App Store, forces iPhone or iPad users to introduce new payment details for their Netflix accounts. Moreover, users will not bear an increase in price for Netflix subscription as a result of this process.
This change has come as a result of Apple policy, which charges a fee of 30% of all transactions carried out through the App Store. This has never been to the Netflix, which by 2015 refused to accept the subscriptions made through the App Store. Later, in 2018, he completely ceased to accept new registrations and subscriptions by this method. In addition to the taxes considered excessive, Netflix found that users who joined the platform through iPhone devices tended to give up work faster, Apple facilitating the possibility of directly unsubscribe from the settings menu.
After Netflix closes the subscriptions paid through the App Store, users will bear a price increase for subscriptions. Over the years, Netflix He made significant changes in his payment policy, with a direct impact on his clients. Old users who joined the service through the App Store have managed to avoid four price increases. For example, those who registered for the standard plan in 2015 or 2016 paid only $ 10 a month, while those who joined in 2017 or 2018 paid $ 11.
Today, Netflix's standard plan costs $ 15.50 per month. Old users who have paid through the App Store could see a price increase of up to $ 5.50, which means an additional $ 66 per year. However, for those who do not want to pay $ 15.50, there is the option of a $ 7 advertising plan, which has improved significantly since its launch.
It is important to note that Netflix is one of the few iOS applications that can redirect customers to an external web page. In contrast, other applications that have tried to avoid Apple's payment system, such as fortnite, have been sanctioned by Apple.
In conclusion, this change by which Netflix closes the subscriptions paid through the App Store comes with direct consequences for Netflix subscribers using Apple App Store. They must be prepared to introduce new payment details and face possible price increases. It is a new chapter in the tense relationship between the giant streaming and Apple, and the consequences of this decision will be felt in the long term by users.