As we are used to every year, around the winter holidays, Apple launches a commercial full of emotion.
This year, “Holiday – The Surprise", captures in about 3 minutes, the story of a family of four, what travels to see his grandfather for Christmas.
Typical for any family with children, traveling long distances by car and plane is quite demanding for parents. Especially when you have two curious, playful and energetic little girls. In this Apple commercial, every time parents find the right solution to keep their time busy. He distracts the two little girls with an iPad Pro, during the entire trip, in the car and on the plane.
Arriving at the grandparents' house, they find the grandfather happy to see his children and grandchildren, but also with pain in his heart after the recent loss of his wife. The two little girls continue their activities here as well, such as dressing and "decorating" grandfather's dog with jewelry. And this time, the parents give them the iPad, to keep them busy.
The two little girls worked on the iPad and created a photo and video cloaj with the beautiful moments in the life of the whole family. The climax of this commercial is when the grandmother appeared in the clip, along with all the family members. "But we are all still together".
A successful commercial, full of sensation and emotion, for the winter holidays, even if in some places it can be misunderstood and boring.
At the first viewing of the clip, I had the feeling that Apple made a big mistake, going with the idea that, unfortunately, many parents apply these days. That of putting a gadget at the children's disposal to keep their time busy and get rid of them. It is very true that some children can develop their imagination with a computer or an iPad, but I don't think it is a good idea for parents to overuse these "tools".
The clip "Holiday – The Surprise", you can watch it here, pe YouTube.
